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SEO Hints and Tips
With the Tourism Doctor Content Management System anyone can now fully control their own online marketing and business tool, but that isn't all you need for a successful online business; now you need to get your website and business noticed! This is where search engine optimisation comes in, and here at Tourism Doctor we offer the ultimate package that allows you to create a truly powerful and impressive online web presence.
Search Engine Optimisation allows your website to be picked up by all of the leading search engines on the internet, such as Google and MSN, ensuring that anyone looking for the services you offer can find your business instead of the competition. Without this tool, your website would be lost in a sea of millions of other websites, but by using a few of the simple resident utilities your website can get to the top pages of these results! The goal of optimisation is to make the website more visible to the search engine, using a range of techniques and tools that you can continually update and modify as your website evolves.
All Tourism Doctor websites feature integrated search engine optimisation facilities resident in the content management system that provides the backbone to the website. This allows you to take advantage of these utilities during the creation of every webpage for the site. One of the most useful tools is keyword density that allows you to create content with an optimum percentage of the key words that you would like the search engine to pick up on. You can also define a set of keywords that are applicable to your website and should be used to identify your website. A list of the resident search engine optimisation techniques and tools can be seen below:
- multi-language search engine friendly URLs
- page titles
- meta descriptions
- meta keywords
- automated breadcrumb navigation
- automated SEO friendly site map generation
Many customers have also taken advantage of our skills in search engine optimisation by choosing our optional Virtual Administrator package and now benefit from thousands of hits a week. The internet is proving to be the most cost effective method of advertising, and effective search engine optimisation is key to taking full advantage of the opportunity that it offers. Not only will your business get global exposure, but as your website is online 24/7 it allows your business details to be accessed at all times. Combine this with an online store with additional content management features and your customers can visit you from the comfort of their own homes at a time that is suitable for them, even in the early hours!
Techniques and tools
Your website software has a variety of unique tools within the Seach Engine Optimisation category accessible from the Settings Menu, that ensures your website will climb up the search engine ladder, ensuring that you are one of the first websites the customer will visit from the search engine results page. Features include the option of auto-linking of pages throughout your website when they are referred to in the content of your web pages, allowing the search engine to easily locate the relevant pages in your website.
Using the Meta Tags feature supplementary information can be placed in the Meta tags area on the 'category edit' page of each web page and whilst not intended for the page visitors to see, is used to pass information to search engine crawlers, browser software and other applications. These incude: the Meta Title tag which will be the browser page title displayed to the viewer, which is also used by the search engine to identify the page relevance. The Meta Description tag which allow you to place a summary of the page content to be displayed when listed by a search engine. However not all search engines support this tag, and instead summarise it in another method. The Meta Keywords tag allows you to add keywords to a page in order to aid the catagorising and ranking of the site within a search engine's listings.
The software also offers the option of a meta-tag toolbar, which provides keywords for the search engines to pick up when looking for a website relavent to the search.
Keywords, in fact, play a major part in the ability of your website to achieve superb search engine performance. The optional keyword density tool increases the occurance of the keyword on the web page, giving more opportunity for the page to be found by the search engine. Keywords are also highlighted and inserted into a separate HTML page to highlight your keywords to the search engine. Tourism Doctor through our Virtual Administrator Services can also help indentify the best keywords for your website.
To commit to our search engine optimization we ensure that every site we create utilises search engine friendly URL's that improve your ranking with sites such as Google and allow all your content to be monitored by the search engines.
Each Tourism Doctor website features optional integration with Google Analytics to provide you with the statistics regarding your website referrals. Using this you can view what your visitors are searching for, giving you a great edge over the competition!
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