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Visitsouthernscotland.co.uk
 Visitsouthernscotland.co.uk is one
of a group of five regional ‘no nonsense’ websites, putting visitors in
direct contact with service providers. No call centres, no commissions,
no booking fees!
Visitsouthernscotland.co.uk is now the region's leading source of tourist and business
information for Dumfries and Galloway , The Scottish Borders and
Ayrshire and Arran.
Visitsouthernscotland.co.uk provides the visitor with all
the detailed information required to arrange a holiday here
in Southern Scotland.
Following on from the success of its older sister Visitsouthernscotland.com this new portal takes the marketing of the area and the businesses within it to a whole new level. Built using state of the art software Visitsouthernscotland.co.uk has the power to raise the profile of every business and become the finest example of its type in the UK. It has long been accepted that more can be achieved by working together and this portal has the potential to galvanise business into a force powerful enough to move southern Scotland into the big league.
Innovations introduced to ensure value for money is always at the core of Tourism Doctor products and services are:
- Free listings for every business throughout southern Scotland.
For our subscribers VSS offers:
- Free listings of special offers.
- Free listing of all local events.
- Free and unlimited realtime updating of business information.
- Free image gallery with unlimited updates.
- Free and unlimited feedback on telephone and form enquiries.
- Free referals to enquiries made direct to Tourism Doctor.
- Free entry to SUW Holidays Preferred Accommodation list, where appropriate.
A major drawback of using the internet to market a business has always been the ability to monitor results. Whilst many businesses attempt to find out where their customers come from, it has become far more difficult to differentiate between sources of enquiry. Some of the many business tools Tourism Doctor have developed to empower business are:- Unique 0844 telephone numbers issued to every listing and entry on our database. Linked directly to the businesses own BT number, call numbers are recorded and traffic monitored to enable each business to evaluate the value of having a presence on Visitsouthernscotland.co.uk.
- Each subscribed accommodation entry on VSS.co.uk has a spam protected enquiry form linked directly to the email of the provider. Each time this form is used our software records the details to ensure that we can inform the provider when asked with an accurate list of all enquiries coming directly from the portal but also be able to supply copies of any enquiries should they miss or lose the original enquiry. This process is repeated when the email address displayed on each entry is clicked.
- The top pages viewed every month are recorded and we can tell at a glance who our best performers are, with some achieving hundreds of page views.
Other tools have been developed to ensure that the businesses who want to be found, are:
- Top search terms are used to fine tune our keywords enabling us to constantly improve our Google friendliness.
- Each database entry is uniquly meta-tagged and the descriptive text optimised to ensure great search engine results. Many of our clients find their VSS entry on Google before they find their own websites!
- Google results of vital keywords and search terms are closely monitored and appropriate SEO work is carried out.
- Adword campaigns are quickly initiated to ensure a significant presence is maintained whilst SEO work is completed.
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